Finio Loans is now OakbrookAdvance
15th December 2025
Today brings a change we're proud of: Finio Loans is becoming OakbrookAdvance.
It's more than a new name. It brings our lending brand in line with what Oakbrook has always set out to do make borrowing work better for people the mainstream market too often makes it hard to borrow from.
Letting the Finio name go means we can put everything behind one clear identity. For the many people in the UK who want a more personal, considered approach to credit, OakbrookAdvance is built to make that experience simpler and more supportive.
Claire Smith, Marketing Director at Oakbrook, said:
"Our mission has always been to make credit simpler for people the mainstream market makes it hard to borrow from. By putting the Oakbrook name front and centre, we're making a clear promise: this is a loan from a business that lends responsibly and treats people fairly. We're building a clear, trusted home for those borrowers, so they get the support they need to move forward."
Richard Payne, Chief Operating Officer, added:
"Financial inclusion isn't just about access to money. It's about the service and respect you get once you're a customer. For us, this change is about a consistent, human experience. We want to take the complexity out of borrowing, so our customers can focus on what matters feeling in control of their money."
Nothing changes for existing customers
While the brand evolves to better reflect Oakbrook’s purpose, the service for existing customers remains seamless. All current Finio Loans agreements and terms remain unchanged, with customers still able to access dedicated support through existing channels.